How many hours a day do Argentines spend on their phones?
Figures as published; checked September 2026
3h 08m a day on social media
Argentines spend about 3h 08m a day on social media — against a global average of 2h 23m. At that pace, from age 25 to 75, social media alone adds up to roughly 6.5 calendar years. The figures below are the published ones, with their sources and dates.
The numbers
| 3h 08m | 3h 08m a day on social media — DataReportal Digital 2025 (GWI Q3 2024), as charted by Visual Capitalist |
| 2h 23m | global average, same source — DataReportal Digital 2025 (GWI Q3 2024) |
| 41.6M | internet users (90.6% of the population) — DataReportal, Digital 2026: Argentina (2025-10) |
| 32.9M | social media user identities (71.7%) — DataReportal, Digital 2026: Argentina (2025-10) |
| 66.6M | mobile connections (145% of the population) — DataReportal, Digital 2026: Argentina (2025-10) |
What the number means
3h 08m a day is 1144 hours a year — about 191 books, or one hour-long workout every day of the year, twice over.
Averages hide the shape: most of that time is not one long session but dozens of short opens, a large share of them on autopilot. Our own data across 92,000 interventions shows the same pattern in every country — Instagram first, evenings worst, and a pause that works twice as well when the person names the open “autopilot”.
Argentina is among the ten heaviest social media markets in the world by daily time (the same ranking is led by Kenya, South Africa and Brazil) — and one of the lowest-iPhone-share markets (about 12%), which is why most screen-time apps ignore it.
Turn your own hours into years →
Sources and method
Each figure links to the page it was taken from. DataReportal country reports measure users and connections (Kepios analysis, October 2025); daily time on social media is a GWI survey estimate for internet users aged 16–64 (Q3 2024), as published in DataReportal’s Digital 2025 and charted by Visual Capitalist; Mexico’s hours are INEGI’s ENDUTIH 2024 household survey. We update this page when the next editions are published.
Questions
How many hours a day do Argentines spend on social media?
About 3h 08m a day for the typical internet user aged 16–64 (GWI Q3 2024, via DataReportal Digital 2025), against a global average of 2h 23m.
Is this phone time or social media time?
Social media time, on any device — most of it is on a phone, but the survey does not split it. Total daily internet time is higher.
Why do figures differ between sources?
Different survey waves (GWI publishes quarterly), different age ranges, and different questions (social media vs internet vs phone unlocks). We cite one source per figure and date it.
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