How many hours a day do Mexicans spend on their phones?

Figures as published; checked September 2026

4.4 hours a day online, 97% on a phone

Mexicans use the internet 4.4 hours a day on average, and 97% of them do it through a smartphone — 5.7 hours a day between the ages of 18 and 24. The figures below are the published ones, with their sources and dates.

The numbers

What the number means

4.4 hours a day is 1,600 hours a year — around 270 books, or an hour-long workout every day of the year, four times over.

Averages hide the shape: most of that time is not one long session but dozens of short opens, a large share of them on autopilot. Our own data across 92,000 interventions shows the same pattern in every country — Instagram first, evenings worst, and a pause that works twice as well when the person names the open “autopilot”.

Mexico is the largest Spanish-speaking iPhone market in absolute terms, and INEGI’s survey is the rare official, national measurement of daily hours — most countries only have GWI panel estimates.

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Sources and method

Each figure links to the page it was taken from. DataReportal country reports measure users and connections (Kepios analysis, October 2025); daily time on social media is a GWI survey estimate for internet users aged 16–64 (Q3 2024), as published in DataReportal’s Digital 2025 and charted by Visual Capitalist; Mexico’s hours are INEGI’s ENDUTIH 2024 household survey. We update this page when the next editions are published.

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