How many hours a day do Brazilians spend on their phones?

Figures as published; checked September 2026

3h 34m a day on social media

Brazilians spend about 3h 34m a day on social media — against a global average of 2h 23m. At that pace, from age 25 to 75, social media alone adds up to roughly 7.4 calendar years. The figures below are the published ones, with their sources and dates.

The numbers

What the number means

3h 34m a day is 1302 hours a year — about 217 books, or one hour-long workout every day of the year, twice over.

Averages hide the shape: most of that time is not one long session but dozens of short opens, a large share of them on autopilot. Our own data across 92,000 interventions shows the same pattern in every country — Instagram first, evenings worst, and a pause that works twice as well when the person names the open “autopilot”.

Brazil is consistently in the global top three for daily social media time, and its 150 million social identities make it the largest market in the region by a wide margin.

Turn your own hours into years →

Sources and method

Each figure links to the page it was taken from. DataReportal country reports measure users and connections (Kepios analysis, October 2025); daily time on social media is a GWI survey estimate for internet users aged 16–64 (Q3 2024), as published in DataReportal’s Digital 2025 and charted by Visual Capitalist; Mexico’s hours are INEGI’s ENDUTIH 2024 household survey. We update this page when the next editions are published.

Argentina →Mexico →Colombia →